Circle February 9, 2021
Circle CEO Matt Whiteside sat down with the beverage experts at BevNET to talk market strategy and launching a new product in 2020.
“Everything we do is sparkling, low sugar, clean label and it has to address emerging functional needs of consumers,” Matt shared. That’s the basis of Circle’s two product lines, Circle Kombucha and Circle Sparkling Protein. The latter was introduced to the market in November 2020.
“Consumers are more focused on health today than they’ve been in human history…Thankfully we’ve been able to find some partners that view innovation as the way to navigate this pandemic.”
To find which of our partners are near you, visit Circle’s locator page.