Skylar Williams

Co-Founder and COO

Skylar found himself in Indy, by way of Portland, Seattle, and Phoenix. Before Kombucha he was working in hospitality IT, where after 10 years, he said, "Enough is enough." His friends told him his homemade kombucha was so good that he should sell it - and so he did! Skylar spends his free time traveling, eating lots of fancy food, and thinking about Kombucha.

Favorite Circle Flavor: Pineapple Mint

Feel Good Fact: Enjoys doing headstands, especially after a couple cocktails.

Matt Whiteside

Co-Founder and CEO

Matt hails from the wild, wild west as a native of Arizona. After one too many sunburns in the desert, he followed a career that moved him through six cities before he finally landed with us (lucky him!). No sunburns for our fearless leader in the heart of a Midwest winter.

Favorite Circle Flavor: Peach Blossom

Feel Good Fact: Matt is a Type 1 Diabetic and a health & fitness fanatic. He claims to be the #1 kombucha-drinker on the team to support his diabetic-friendly diet. We can't verify this ranking is "factual", but he does have a personal kombucha kegerator in his office

Carly Traub

Sales Manager

Carly was once described by a customer as "Pleasantly Persistent" and works everyday to live by this motto. Having worked for a large broadline distributor Carly is no stranger to the food and beverage industry. When she's not professionally stalking her prospects, you can find her on her sailboat with her husband Matt (not our once sunburned one) and two young sons, Charlie and Davy.

Favorite Circle Flavor: Watermelon Hops

Feel Good Fact: Carly's family owned a bowling alley while she was growing up and she once bowled a 299, one point shy of perfection...just like her

Casey Newton

Production Leader

Born in Arizona but a Washington native. I love to make people laugh and to be able to brighten their day. I've worked primarily in the food service industry in nearly every position. I love cars and going fast (anything for a good adrenaline rush). I'm a proud father of two boys, James (2.5 years old) and Liam (1 year old). My wife's name is Rachel and she's my rock and homemaker.

Favorite Circle Flavor: Raspberry Hibiscus

Feel Good Fact: Not Related to Isaac Newton...ain't no joke like a dad joke!

Erin Justice

Marketing & Analytics Manager

Erin is known to live a lot like she dances, awkwardly but with lots of enthusiasm. After growing up in northern Indiana and attending school in Indy, she has come full circle (pun definitely intended) as she returned after stints living in Vermont, Massachusetts and Colorado. When she's not slinging booch at a farmers market, she is likely procrastinating her grad school homework by hanging with friends or her nephews, the X-Men.

Favorite Circle Flavor: Mango Turmeric

Feel Good Fact: Erin learned how to make balloon animals for a role in an 8th grade play. So if you're needing some party entertainment, you know who to call!

Kendal Rosenbaum

FSQA & Contract Manufacturing Manager

Kendal started his time with Circle as a brand ambassador and quickly realized he wanted a larger role on the team. After almost two years of ambassador work, he finally made the jump to full time. In his former career life, Kendal was a structural engineer. He hopes to bring his detail focused career experience to the team to help ensure that all Circle products are up to our strictest Feel Good standards.

Favorite Circle Flavor: Strawberry Rhubarb

Feel Good Fact: Kendal’s family owns a pig farm in southern Indiana. In his down time, he loves to make his way south to roll in the mud with the hogs.

Michael Branch

Production Support

Being a Hoosier at heart Michael has spent most of his life in the Circle City. He spent his college days studying Cultural Anthropology at IUPUI here in INDY but has long since strayed from that path. The lure of being a barista, casino cage cashier, and finally being a batch maker at a large-scale soap manufacturer called to him before finding his home at Circle. When not fermenting Kombucha Michael can be found spending time on the trails with his twelve-year-old Husky, playing boardgames with friends, or cooking and baking for his fiancé.

Favorite Circle Flavor: Lavender Mint

Feel Good Fact: Michael spends many weekends during the year traveling around the Midwest running tabletop games at various conventions with a team of friends. This has been a hobby of his for years.

Fall 2014

Fall 2014

Future founders and long time friends, Freddy Ferro and Skylar Williams sample some of Skylar’s Kombucha homebrew in Portland, OR. Safe to say, the brew is good enough to discuss starting a Kombucha business!

Spring 2015

Spring 2015

Skylar & Freddy connect with Matt Whiteside, fellow Arizona State alum, who joins the founding team on the mission to build the Feel Good movement.

Summer 2015

Summer 2015

Skylar Williams relocates to Indianapolis, crashing on Freddy Ferro’s couch. Circle City Kombucha is officially founded in June 2015 over a pint at Indianapolis’ Lockerbie Pub.

Fall 2015

Fall 2015

Recipe development completes and an Irvington charter school agrees to rent commercial kitchen space for production on nights and weekends.

Winter 2015

Winter 2015

Circle City Kombucha officially sells its first Kombucha to coffee bar, Thirsty Scholar.



Circle City Kombucha grows distribution in Indianapolis while continuing to operate out of Irvington charter schools. Space quickly becomes a problem!

Spring 2017

Spring 2017

Brewing begins out of our first brewery (aka The Kombucha Factory, aka The Kombucharie).

Summer 2017

Summer 2017

CCK puts focus on community education, participation in more than three weekly farmers markets.Skylar Williams officially becomes the first full time Employee.



With lots of help from family, friends, and partners along the way, the team grows to 4 full time employees, including Matt Whiteside, and more than 20 part time event staff. Brewing output has increased more than 50x in the last 12 months.


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