Circle – Position Description

Position Title: Territory Manager, Michigan

Department: On-Premise Sales

Reports to: Carly Traub

Circle was founded to help people find balance and feel good, one drink at a time. We are a vertically integrated, better-for-you beverage company, with two existing product lines: Circle Kombucha and Sparkling Protein. Additional product lines will be created annually. We are creating a world where taste, health, community, and environment are never sacrificed when you make a beverage choice. A world where perfectly- balanced beverages are everywhere.

Circle is a family. We are collaborative and we push each other to achieve excellence. We help each other. We work toward the same goals whether they are small or large, short term or long term, and we cross the finish line together. Our team is energetic and eager to come to work everyday. We love the work we do because we know we are making the world a better place. We welcome everyone. We are kind to one another.

We meet frequently. We have monthly town halls and other company social events. We do this to stay connected, focused, and have fun together.  We are committed to creating an enjoyable, fulfilling workplace, no matter where you reside.  

Circle lives & breathes our Mission and Core Values, which are:

The Territory Manager position is a full-time Outside Sales role that is responsible for Circle’s growth in Michigan.  The Territory Manager is strategically focused on On-Premise (coffee shops, gyms, restaurants, event venues, offices, etc.) accounts and is a critical piece of our mission to Help people find balance and feel good. One drink at a time.

Key Accountability: The Territory Manager’s success is determined by Revenue and Active Accounts in the Michigan market for On-Premise business.  

The Territory Manager’s Responsibilities are as follows:

  • Sales: 
    • Be a hunter. 80%+ of this role is new business sales. If hunting for new business doesn’t give you energy, this position will not make you happy.
    • Make 300 strategic sales touch points per week through various methods (calling, visits, email, social media messaging, etc.) to develop new business opportunities. 
    • Own the growth in the Michigan Territory for On-Premise, generating new leads, moving through the sales pipeline & securing 5 new accounts per week through various distribution partners. 
    • Develop relationships and grow volume with existing accounts.
    • Work in a fast-paced, heavy outside sales activity role. We are looking for hustlers who are persistent, unafraid to hear the word “no,” with proven ability to close new deals quickly and effectively.
    • Live within the CRM (Circle uses HubSpot) to stay organized, track sales outreach and win new deals efficiently.
  • Account Management: 
    • On-board new customers successfully using sales and marketing resources, such as conducting staff trainings, providing marketing materials and coordinating social media campaigns to drive volume.
    • Build long-lasting relationships & develop growth opportunities within existing accounts. 
    • Analyze trends within your book of business and identify growth opportunities.
    • Monitor accounts that are decreasing in purchasing and find ways to maintain and grow aging accounts to eliminate churn.
  • Events: 
    • Drive brand awareness via events & product demos
  • Administration: 
    • Partner with Operations & Marketing to deliver a consistent message & product to the Territory
  • Market Influence: 
    • Build relationships with community leaders, media, and other influencers in the Territory to drive brand awareness.
  • Develop & Maintain Distributor Partnerships: 
    • Build relationships with buyers, marketing and sales personnel with existing distribution partners
    • Present new Circle products to their teams
    • Schedule distributor ride-alongs to become the go-to non-alcoholic brand in their portfolio. 
  • Projects:
    • Work with the On-Premise Sales Manager to create quarterly strategic projects that help drive the Circle business forward. 

In a typical week you will…

  • Be a hunter. Make 300+ sales touch points via calls, visits, emails, texts, social media messaging, primarily focused on new business, while maintaining existing relationships.
  • Create at least 2 New Opportunities per day to fill the sales pipeline
  • Win 5 new account placements per week and on-board each  successfully
  • Make contact with existing accounts to develop relationships and remain front of mind. 
  • Analyze existing business and identify opportunities for increased volume
  • Develop relationships with distribution partners by making contact with buyers, sales reps and marketing in order to uncover opportunities and stay front of mind.
  • Work on quarterly strategic projects 
  • Prepare for and participate in the Weekly On-Premise Sales Meeting
  • Prepare for and participate in the Weekly Staff Meeting
  • Prepare for and participate in Weekly 1:1 meetings with the On-Premise Sales Manager where your career development is high priority.

What experiences are we looking for you to have?

  • Experience in outside sales with high volume sales activity, foodservice and/or beverage outside sales experience is strongly preferred.
  • Persistent, hustler mindset that has proven ability to overcome objections and generate new sales in a quick yet effective manner 
  • Creative, opportunistic, out-of-the-box thinker, constantly working to solve problems 
  • Self-motivated, disciplined in organization and time management, proven ability to generate work independently.
  • Passionate about owning the role, developing your career and becoming a valuable asset to the Circle team.

What You’ll Gain in this position:

  • Hands-on experience in building a consumer brand from the ground up. The Territory manager will be a key member of the Sales team. 
  • Valuable experience  in B2B (business to business) sales and business development.
  • Extreme educational growth – grow here in 2 years, what you’ll learn in 10 years elsewhere.
  • Own your role. Be a valuable, contributing member of the team, through consistent team engagement. Your growth is our growth.
  • Open access to leadership and regular business updates
  • Be a part of a growing business with opportunities to expand your career as Circle expands.

Benefits at Circle: 

  • Company Sponsored benefit package, including Medical/Dental/Vision coverage, Life Insurance, and Employee Assistance Program (EAP).
  • Elective benefits including 401k, Long & Short Term Disability, and others.
  • Continuing education credit
  • Monthly technology stipend
  • A casual dress code
  • Flexible schedules
  • The ability to work from home or off-site as needed.
  • Transparency and accessibility – We encourage everyone on the team to speak up, ask questions, innovate, and collaborate. Regular business updates. We grow as you grow – it’s a full Circle.

Interested Candidates: email your resume & cover letter to Carly Traub at and let us know why we should chat!


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