Dry January

Circle December 26, 2019

It’s all about balance. 

We all have either been there, are there, or know someone who has made their New Year’s Resolution to exercise more, eat healthier, read more, drink less, the list goes on. Many of these revolve around living a healthier life, whether physically or mentally. It’s a big reason as to why Dry January has had so much success.

We strive to be in places you’d not expect. We want to provide healthy, tastefully balanced, nonalcoholic options everywhere you go. It was a big reason we chose to grow our business in the middle of America, where the typical non-alcoholic option on the menu is soda and other sweetened drinks. If you are choosing to consume something non-alcoholic, we want you to have a healthy and delicious option.

Circle Kombucha goes where you go.

Dry January has become such a popular campaign, that it spiked to 5 million in 2017. It originally was started by a UK-based non profit in 2013.

Nonalcoholic trends have also seen a tremendous uptick in recent years.

Lauren Booker, Alcohol Consultant at Alcohol Change UK, the charity behind Dry January, shares her favorite ways to overcome the urges that might make you reach for that glass of wine.

  • Be clear about why you’re doing this
    Whether you are sick of hangovers, want to perform better at work, or you have a health and fitness goal, it can help to writing your reasons down, somewhere easily accessible to keep you going when the going gets tough.
  • Find an alternative drink… or venue (Circle Kombucha and Brewdog!)
    Having a drink is often a case of habit, so try replacing your usual cocktail with a non-alcoholic alternative, such as kombucha! If you struggle with temptation, you can also seek out venues that don’t serve alcohol and meet friends over a coffee instead. But there’s no need to avoid the bar forever. Many restaurants and bars are beginning to welcome customers by creating delicious and fun alcohol-free beverages.
  • Treat yourself
    It’s important to break the association between alcohol and treating yourself. A bit of self-care will reinforce the benefits of not drinking. Plus you get to relish in the extra time and money you’re saving not drinking or spending time hungover.
  • Download the Dry January app
    The Dry January app, created by Alcohol Change UK, is a great way to stay on the wagon for the month, and beyond. It helps you track your days off in January, understand your drinking pattern and record your progress. You’ll be able to see how much money you spend, how many units you drink and how many calories you
    consume through alcohol. The app is free and can be downloaded from the App Store and Google Play. People who sign up for Dry January are twice as likely to go the whole month without drinking as those who go it alone.
  • Think about future you
    It can be helpful to think of Dry January as a bootcamp to getting a healthier relationship with alcohol in the longer term. As you rack up the benefits, think about how Dry January could help you become healthier and happier year-round. Once Dry January is over, check in with yourself. Perhaps you feel more productive, healthier or have lost some weight. And you’ll have realized that you don’t need alcohol to have fun, relax, or socialize. Sign up via the free app, Try Dry, or online at dryjanuary.org.uk for regular support emails with tips and
    tricks from experts and others taking part.

To help you stay on track during Dry January, we’ve partnered with Brewdog for a fun, AF (alcohol-free) Fest on January 11th at the Indianapolis and Columbus locations, featuring 3 AF drinks featuring Circle. We’ll have giveaways and will be slinging our booch in cans and on tap!

If you’re unable to make it to BrewDog – try these delicious AF recipes at home.

We hope you find balance, feel good, and have a great dry January!

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