The Mission

Helping people find balance and feel good, one drink at a time.

If helping people is what we care about, we think it’s important to listen to them first. And we hear you. Beverage trends show that most people are seeking health-conscious, crafted and unique products at accelerating rates. Turns out, we love making them…and we’re not bad at it, either. At Circle, our team is committed to giving people high quality, healthier beverage options. But we won’t stop there. We’re also rallying to make drinks that are enjoyable, accessible and affordable, so that nobody is left outside the Circle. 

 

Every year our team Finds Balance and Feels Good by 1) drinking a lot of Circle, 2) relentlessly pursuing our core values. We’ll admit, we’re not perfect at them (meaning the core values because we’re close to perfect at drinking our own supply). When we make mistakes, we focus on what we’ve learned. When our vulnerabilities become insecurities, we remember it’s what fuels our creativity. Our goal isn’t perfection (doesn’t exist) but to eliminate any dissonance in what we say we value and how we live. In 2019, our team first chose these ten statements as our cultural and business standards, and every day we’re committed to keep choosing them.
Circle believes that better products are made when we know the people we’re working with. We source our ingredients from trusted partners, and if you like to buy your Circle at a certain store, we were selective in choosing their shelves too. Because relationships are human interactions, they’re not easy. But we think they’re worth the investment, personally and professionally.
Circle believes ALL people are of significant and equal value. And while that’s important, we know it’s not enough. We believe that in order to achieve equity, we need to fight inequity. The Circle culture is one that actively pursues antiracist education, digs into community enrichment and seeks opportunity to diversify our team and thought processes.
Possibly the most excited Circle staffers are those you see out in the wild---our Brand Ambassadors. They’re the ones slinging samples at grocery stores, farmers markets and are likely the overly kind stranger commenting on your drink. With our growing 20+ Brand Ambassador team, we’re excited about excited people who get people excited
Circle is working hard toward our BCorp certification, holding us accountable to our decisions that affect staff, customers, suppliers, community and the environment. It’s not the only road, but we believe it’s the high road to take in business.
Spoiler alert: most of life does not go as planned. Whether directly relating to our consumers or retail partners and distributors, we still always want to make it right. Our customer service department is a real person, and when you feel good, we feel good.
Circle is SQF (Safe Quality Food) certified, showcasing our priority in food safety management and operational excellence.
Circle is just a toddler in its lifespan. Born in 2015, this five-year-old experiences exciting but unfamiliar growing pains every day. We are celebrating a significant milestone these days as we launch a brand new product to the Circle lineup, Circle Sparkling Protein.
We believe that the work we produce is a fundamental part of who we are, but not everything. When we find balance, we feel good, and when we feel good, we do good.
We got 99 problems but negativity ain’t one. Choosing optimism is hard, however, the outcome has been so rich for Circle. When COVID-19 posed a list of potential problems, we got creative. It birthed our Indy curbside sale service, and turns out it was exactly what you didn’t know you wanted.
Our cans will make you dance!

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